Mickey Mouse

Mickey generally appears alongside his girlfriend Minnie Mouse, his pet dog Pluto, his friends Donald Duck and Goofy, and his nemesis Pete, among others.

Mickey was rebranded over time as an everyman, usually seen as a flawed, but adventurous hero. In 2009, Disney began to rebrand the character again by putting less emphasis on his pleasant, cheerful side and reintroducing the more mischievous and adventurous sides of his personality.